Strategy is a big word often being exclusively used by experts, military commanders, consultants and academics. More often than not, people tend to avoid "strategic" discussions or end up being confused. Or perhaps they would just simply nod in agreement with the hope that their lack of knowledge and understanding will not be exposed.
As a business owner, there are a couple of the questions that you might like to find answers for:"What is the relevance of strategy? How could strategy be easily understood and applied to your business?"